Construction of ecommerce fashion apparel product images is a multi-part process:- pre-production, production, and post-production. Every ecommerce image has to go through all 3 stages to ensure the best result is uploaded on the ecommerce websites of fashion apparel companies.
More and more people are moving towards ecommerce shopping platforms due to the convenience these platforms bring and the time they save. We are certain about the fact that consumers have the option to choose from a greater selection of products online, as compared to in stores.
And do you know that 78% of online shoppers expect to see product images when purchasing and a whooping 93% of consumers report ecommerce product images to be essential to their purchasing decisions. But the matter of fact here is how exceptional the quality of your products is, in most cases consumers will not purchase them if the product images listed on your ecommerce store are of poor quality.
There are certain mistakes that product photographers tend to make unintentionally during the photoshoot process in a photo studio due to certain factors around it. But there’s no problem that can not be fixed at the post-production step i.e. photo retouching or ecommerce photo editing.
1. Not Preparing the Fashion Apparel Properly Before Photographing It:
Your product images are a representation of your organization and you must ensure they always appear seamless and perfect throughout all the stages of production. This aids the photographers in capturing accurate fashion clothing images. It is crucial to the production process that your fashion clothing items are prepared well in advance before photography starts. But, oftentimes, this step is overlooked and fashion clothing items are not prepared as they should be, before they photograph it in the studio.
Take a step back and examine your fashion clothing item thoroughly. Does it have any stickers or tags that need to be removed before photography? Are the fashion clothing items properly ironed or do they have wrinkles and creases. Are there any other distractions such as lint or random fabrics, strings or dust that needs to be removed from the fashion clothing item? After you examine it is when you should start the production process and photography.
It’s not always easy to ensure that all these steps are taken correctly, due to human error you may miss out on something. This is when you turn to Post-Production services and avail fashion retouching services. Wrinkles, creases, uneven or asymmetrical clothing (due to model’s posture) can all be edited and omitted using Photoshop and its various image editing tools and techniques.
2. Not Utilizing A Model To Emphasize Fit On People To Enhance Viewing Experience Of The Customer:
One of the most important things to consider when photographing fashion clothing is that it needs to be displayed online how it would be in-store to give the illusion and result of how it would look in person when the customer wears the fashion clothing item.
To achieve this, one needs to properly utilize models to get the desired photograph of the fashion clothing item. However, in many instances this step is skipped due to various reasons such as either the cost of hiring models is very high or their availability is an issue. Photographers then turn to mannequins to achieve the ideal fit.
Whether you use mannequins or models, they can both distract the customer from the fashion clothing, so it is always advisable to reach out to a professional image editing service provider and ask for their help with a ghost mannequin or an invisible mannequin service.
This service is performed by taking pictures of the fashion clothing item on a mannequin as well as photographing the inside label near the neck. Photoshop experts then clip these images and stitch them together to give the illusion of an invisible or ghost mannequin wearing the fashion clothing item so as to not distract the customer
3. Experimenting With Lighting, Ensure There Is Sufficient And Adequate Lighting:
When photographing clothing it is crucial that you capture the images under the right light. Dingy and underexposed images don’t provide accurate visual information and can cause customers to turn away from your ecommerce fashion clothing website. Correct image exposure will showcase the details (such as colour and intricacy of product design) of the fashion clothing item accurately and will make the ecommerce website inventory appear professional and clean.
The most convenient way to ensure that you have adequate lighting is to rent some lighting equipment. Even then if you are unable to capture the right images, you can always turn to a professional photo retouching service provider and get your images edited by photoshop experts.
4. Color Space Profile Selection:
Lighting is definitely one factor that can impact the colour profile of an ecommerce fashion image but so can the color space. Without the right kind of colour spacing, product image colors appear totally in contrast to when they are viewed on different web browsers, computer screens, and even ecommerce websites. Photoshop editors and professional photographers tend to lean towards the SRGB as it is considered the best color space profile that helps maintain the vibrancy and consistency of your ecommerce fashion product images between the various sites, screens, and browsers. During the production stage you can always choose to set your camera to the SRGB setting. This eliminates the extra step of converting the file, post editing to SRGB format.
The only drawback however, is that SRGB tends to capture a narrower range of colors in comparison to your camera’s default RGB, so many professional photographers choose to make the conversion after they have captured the perfect images. Others turn to professional post-production service providers, to avail color correction services.
5. Underutilizing Or Not Using Image Editing Services
Various ecommerce retailers edit their product images incorrectly which causes flaws with consistency. It’s always advised to keep all your alignments, backgrounds, and crops mostly identical in every image of your ecommerce inventory. An image retouching service provider like Ecommerce Image Editing can help you automate and standardize your post-production process, efficiently.
Let’s talk about image Cropping. First, you must ensure that your crop isn’t too loose or too tight, because both can impact the appeal and overall appearance of the fashion clothing item on the ecommerce website. It can also affect the alignment of the ecommerce fashion product images.
Your images need to be consistently aligned and centred, so the ecommerce website looks like a cohesive structure and doing so can boost the appeal of your ecommerce products and website.
Additionally, various ecommerce marketplaces also provide guidelines about the background of ecommerce images that need to be posted on these platforms. Most online marketplaces suggest white backgrounds as they are the least distracting from the main product itself and represent an accurate image of the fashion clothing item.
EIE delivers top-notch Ecommerce Product Photo Editing Services to ecommerce retailers, fashion photographers, photo studios and others
The goal of ecommerce product photography is to remove any doubt from the consumers’ mind regarding the authenticity and accuracy of the details in the products and stills imagery.
If consumers think the product might look different in reality, there is a very high chance they may not purchase it, and based on the product image quality, they could make an assessment and form an attitude about the brand’s quality.
Hence, it becomes absolutely necessary to avail high-end retouching services from E-commerce Image Editing Services to ensure that all your ecommerce images convey the right quality, message and authenticity to consumers.
With over 20 years of e-commerce experience, we at EIE work at the forefront of the industry. Our team of expert digital Photoshop retouchers and fashion-forward artists can perform Photoshop edits that will surely make your visual content more attractive to your target audience.