What is the first thing you notice when you log on to the website of a top fashion and clothing brand? Is it the number of fashion clothing items they are selling? Is it the vastness of the collection? Or is it the color scheme of the online fashion store?
It’s none of those things, it’s actually the retouched images of high-end fashion on-figure clothing that catches your eye, at first glance. Whenever you browse through any designer clothing or fashion clothing website, you stick around or not, depending upon the attractive visual content they have presented to garner your attention.
For the online fashion industry, professional photo editing, perfectly polished and retouched fashion photos play a key role in ensuring the audience stays to make a purchase. The boom of online fashion has presented various fashion on-figure clothing and designer clothing brands with various and multiple opportunities.
Simultaneously, it has also intensely saturated the market and the only way you can manage to stay ahead is by presenting the highest quality of professionally retouched visual content for your online fashion clothing website.
Why should you avail Fashion Retouching for your online fashion webstore?
Your e-commerce fashion images are a reflection of your online fashion brand. Simply clicking the pictures of women’s clothing or men’s clothing and uploading them on your website’s product listing will not benefit you in any manner.
Availing the aid of expert digital retouchers and e-commerce photo retouchers who can perform Photoshop edits that will surely make your fashion imagery more attractive to your target audience, will eventually bring you profit in the form of increased sales.
Your fashion images should represent the high-quality and high-end elegance you want to present to your customers. If you want to know how you can create extraordinarily breathtaking visual content by availing professional Photoshop fashion retouching services, I’ll be discussing in detail the steps you need to follow to accomplish high-end, e-commerce fashion retouching.
An array of the fashion retouching services and how they benefit your online fashion store:
1. Background and Prop Removal for Fashion Clothing for Online Fashion Clothing Websites
When adding a retouched image of women’s clothing to your ecommerce website’s product listing or on your online fashion store, it is important to ensure that there are no distractions in the image.
Unnecessary elements could also take away from the key features of your fashion photo and you may not be able to convey your intention or the brand identity as you desire.
Additionally, they may also create imbalance or asymmetry in the ecommerce fashion image. For example, in the photo below, the client wanted to showcase the fit of the women’s clothing that the fashion model is wearing.
Although the background is blurred out, the vase is still visible and is creating imbalance in the ecommerce fashion image, hence it is important to remove the blurred background and clip the image to place it on a plain white backdrop and keep the customer’s attention focused on the women’s designer clothing.
2. Skin and Beauty Retouching for Fashion Clothing for Online Fashion Clothing Websites
For ecommerce fashion photos that require a close-up of the fashion model’s face, it is important to get your ecommerce photos edited in Photoshop to present visuals that will encourage the customers to make a purchase.
Skin retouching services are an integral part of Photoshop retouching for top fashion and clothing brands but at the same time, it is also very easy to go overboard while retouching skin.
Photoshop editors and ecommerce retouchers need to understand the importance of keeping the skin natural.
Taking the image below as an example you can see that the expert Photoshop editor has only removed and retouched the blemishes from the models skin, evened out and balanced the skin tone and smoothened out the wrinkles.
For displaying high-end and high-quality ecommerce photos, every online fashion retailer should indulge in ecommerce image editing services to enhance the appeal of their ecommerce fashion photos and visual content.
3. Photo Retouching and On-figure Retouching for Fashion Clothing for Online Fashion Clothing Brands
Photo Retouching, although an extensive term; when referenced in the context of fashion image retouching broadly refers to the removal of wrinkles and other unflattering elements from the on-figure models.
The fit of the fashion clothing on the on-figure model needs to be observed cautiously during ecommerce fashion editing and photo retouching. Sometimes the models’ movements can produce an unflattering fit.
Consider the actual shape of the fashion clothing as opposed to its ideal shape and bear a few things in mind while carrying out Photoshop editing on fashion clothing and on-figure models; the height of the sleeves, are they symmetrical? Are the collar, waistline and torso in alignment?
Additionally, evaluating the overall dimensions and look of the fashion clothing, helped the expert Photoshop editor eliminate unwanted wrinkles, erase any asymmetry and fix any unflattering fit in the fashion image below.
4. Color Correction and Colorways for Fashion Clothing and Fashion Accessories
Color correctionis a truly essential step in fashion retouching. Simply because the color of your fashion accessories’ product as well as fashion clothing needs to undoubtedly match the retouched ecommerce fashion photo. Regardless of whether the ecommerce fashion photographer has adjusted the white balance setting in the camera, the final image can still appear brighter or duller.
Using a DigitalColor Cardwhen you’re retouching an ecommerce fashion clothing image is crucial as that will ensure the colors come out as they appear in real life, on the fashion accessory or fashion clothing. So try to match the color on screen to the color off screen, as closely as you can.
Oftentimes, clients do not have the time or budget to get the entire range of their fashion clothing photographed. This is when they look to colorways services to showcase the entire collection. From the image below, you can see how well the expert Photoshop editor has re-colored the fashion clothing item.
5. Ghost Mannequin Services for Fashion Clothing for Online Fashion Clothing Brands
Online fashion retailers of brick and mortar stores add mannequins to their layout to display the fit of the fashion clothing to their customers. How do you achieve the same for an online fashion clothing store?
Yes, you can use on-figure models to imitate the effect but the process of production, and fashion photoshoots in fashion photo studios is incredibly expensive. So what do you do to avoid bearing this extra cost? Simple, you use ghost mannequin retouching services or hollow man retouching services.
The ghost mannequin retouching service is incredibly affordable and gives the same effect as a mannequin would in store (as if worn by an actual human). Perfecting this skill for online fashion retouching is astonishingly effortless and straightforward.
You just need to take care of certain aspects during the fashion photoshoot. Make sure to take multiple photos of the fashion clothing, especially the insides and neck label and then combine the final images with the aid of expert Photoshop editors to remove the mannequin during the fashion retouching process. The image below is an excellent example, you can see how well the fashion photo has been retouched.
There are various elements you need to consider when retouching fashion clothing images for top designers and online fashion clothing brands. It’s always easier to let experts handle it and reach out to ecommerce image editing service providers.
Co-create, Collaborate and Streamline Your Work With EIE:
We all know that High-fashion imagery extends from sweet & simple to extravagant and avant-garde. Irrespective of where your visual content falls on this spectrum, our team of expert Photoshop retouchers, digital illustrators and fashion photo editors can perform touch-ups that will surely make your online fashion clothing imagery more attractive to your target audience.
With over 20 years of e-commerce experience, we work at the forefront of the industry and can be reached in all major UK cities including London, Manchester, Birmingham, Cardiff, Belfast and Edinburgh. EIE is a company based offshore which can give you dual benefits of offshoring and outsourcing. If you are interested in availing ecommerce image editing services which can give your customers access to better fashion clothing images, fashion accessory images and visual content, then avail your FREE TRIAL and come on board!